Fort Wayne and Vera Bradley, here I come!

April 19 through Sunday, April 23, at the Memorial Coliseum, over 50,000 women will head to Fort Wayne, Indiana to shop for some of the best discounts on Vera Bradley’s signature products during the Vera Bradley Annual Outlet Sale, and my mom and I will be part of the crowd!  When I received the opportunity for a hosted trip to Fort Wayne to attend this event, I jumped. Valuing independent women entrepreneurs I was excited to learn that this company started by friends Patricia R. Miller and Barbara Bradley Baekgaard in 1982.  The idea for their company for the company came when the two were on vacation and noticed that a distinct lack of feminine luggage available.

The two ladies rectified this by each contributing $250 to start the business that makes colorful quilted handbags, luggage and giftware.  The company is named after Barbar Bradley Baekgaard’s mother, a former Elizabeth Arden model.  According to an article I read, she even worked at the company until she died in 1990.

I love the story about how the company began and the bright colors that signifies the distinctive Vera Bradley brand. My sister-in-law Pat has a very cool Vera Bradley cross body bag that is small and light, just big enough for a phone, cards and keys.  I am shopping with something like that in mind! The Vera Bradley Annual Outlet Sale will offer40-60% off many favorite styles and prints of Vera Bradley handbags, luggage, stationary and accessories.  I was excited to learn that new this year, they have luxury leather products, plus many of their retired patterns available.  For more information about this great sale opportunity, log onto

Fort Wayne sounds like a beautiful area.  I plan to do a bit of sight seeing and write about my finds in an upcoming blog.  Mom and I have our calendar filled out and have been pouring over the Vera Bradley website strategizing about our shopping options.  Put this event on your April calendar and travel to Fort Wayne for this once a year event!


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  1. Tonya

    I really enjoyed visiting Fort Wayne last summer. You’ll have such a fun trip! If you have time, check out the genealogy center. It blew me away.

    1. Cindy

      I’m looking forward to it, the botanical gardens should also be amazing!

  2. Charles McCool

    I want to visit Fort Wayne for the genealogy library, which I bet will be empty during the Vera Bradley fest. I could get some work done!

    1. Cindy

      I might be perfect timing!

  3. Lois Alter Mark

    I loved visiting Fort Wayne and Vera Bradley a couple of years ago. I’ve always wanted to attend this sale, and can’t wait to see what you buy!

    1. Cindy

      I can’t wait to share!

  4. Lara Dunning

    Sounds like a fun event to attend. I grew up about 45 minutes from there and Fort Wayne was the place we would go to go shopping. There is a winery outside of town – Two-EEs. You might want to check it out.

    1. Cindy

      I will hav to add the Two-EE’s to my list!

  5. Carol Colborn

    Wow, I didn’t know they have special events like this. I would love to go!!!

  6. stacey veikalas

    OH Awesome I love Vera Bradley I have never been to Fort Wayne but I bet the event will be awesome!

    1. Cindy

      I’m looking forward to it!

  7. eileen g

    Sample sales are madness. But if you can handle the crowds there are bargains to be had! hope you enjoy it! show photos of what you buy!